5.1 Personal data is processed for the purposes set out below, each of which is matched with the lawful basis relied upon under Article 6(1) of the UK GDPR.
Account creation and administration: Registration, authentication, password management, and the maintenance of Account settings. Necessary for performance of a contract to which the data subject is party, under Article 6(1)(b).
Publication of Profiles: Hosting, displaying, and making Profiles searchable within the Platform and, where a Profile is public, to visitors and search engines. Necessary for performance of a contract, under Article 6(1)(b).
Transmission of booking enquiries: Delivery of enquiries between DJs and Clients, together with associated notifications. Necessary for performance of a contract, under Article 6(1)(b).
Subscription billing: Processing of payments, issue of invoices, management of renewals, and handling of refunds. Necessary for performance of a contract, under Article 6(1)(b), and necessary for compliance with a legal obligation in respect of accounting records, under Article 6(1)(c).
Customer support: Response to enquiries, investigation of faults, and resolution of complaints. Necessary for performance of a contract, under Article 6(1)(b), and necessary for our legitimate interest in operating a supported service, under Article 6(1)(f).
Security and fraud prevention: Detection of unauthorised access, prevention of fraudulent registration, protection of network and information systems, and investigation of abuse. Necessary for our legitimate interest in securing the Platform and protecting Users, under Article 6(1)(f).
Content moderation and online safety: Assessment of reports, removal of illegal or infringing content, enforcement of the Terms and Conditions, and maintenance of the records described at clause 3.1. Necessary for compliance with a legal obligation arising under the Online Safety Act 2023, under Article 6(1)(c), and necessary for our legitimate interest in maintaining a lawful service, under Article 6(1)(f).
Analytics and improvement: Measurement of usage, diagnosis of technical problems, and development of features. Necessary for our legitimate interest in understanding and improving the Platform, under Article 6(1)(f), subject to the storage and access rules described in the DJ Hub Cookie Policy.
Service communications: Notifications concerning enquiries, security alerts, billing events, and changes to terms. Necessary for performance of a contract, under Article 6(1)(b).
Marketing communications: Newsletters, feature announcements, and promotional messages. Consent, under Article 6(1)(a), except where the message concerns similar services and is sent to a person who previously obtained a service from us, in which case our legitimate interest under Article 6(1)(f) applies subject to regulation 22 of the Privacy and Electronic Communications (EC Directive) Regulations 2003.
Legal claims and regulatory compliance: Establishment, exercise, or defence of legal claims, response to lawful requests, and compliance with tax and corporate duties. Necessary for compliance with a legal obligation, under Article 6(1)(c), and necessary for our legitimate interest in protecting our position, under Article 6(1)(f).
5.2 The Data (Use and Access) Act 2025 inserted a category of recognised legitimate interests into Article 6 of the UK GDPR, listed in the new Annex 1 to that Regulation. Processing falling within a recognised legitimate interest does not require the balancing exercise ordinarily associated with Article 6(1)(f). The listed interests concern disclosure to a public body carrying out a task in the public interest, national security, public security and defence, emergencies, the detection, investigation, or prevention of crime, and the safeguarding of vulnerable individuals. Reliance upon that basis by us would arise only in the limited circumstances described, principally where a disclosure to law enforcement or to a safeguarding body becomes necessary.
5.3 Where we rely upon a legitimate interest under Article 6(1)(f), we conduct and record an assessment weighing our interest against the interests, rights, and freedoms of the individual concerned. A copy of the assessment relevant to a particular processing activity may be requested through the contact address at clause 2.3.
5.4 Where processing rests upon consent, consent may be withdrawn at any time under Article 7(3) of the UK GDPR. Withdrawal operates prospectively and does not affect the lawfulness of processing already carried out.
5.5 Personal data will not be used for a new and incompatible purpose without prior notification and, where required, a fresh lawful basis. Article 8A of the UK GDPR, inserted by the Data (Use and Access) Act 2025, identifies categories of further processing that may be treated as compatible with the original purpose, and any reliance upon those provisions will be assessed on the facts.